Why is Social Media vital to your Business? Greetings, when do the creative juices flow, could it be at 4am in the morning when you are laying in bed and your hubby is having a fit because after updating his i-phone to his PC computer and all of his information has been lost and his phone is not working, BOOM no sleep for the tired one. I never thought I would be a person to start a blog, but I realize that I have a lot to share. Topic today: Why is Social Media so vital to the growth of your business? It is important because that is were 80% of your targeted demographic is. According to the Nielsen Company, “Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago (43 percent increase). The research revealed that Americans spend a third their online time (36 percent) communicating and networking across social networks, blogs, personal email and instant messaging.” This is why many businesses try to communicate as often as they can with their consumer base with the likes of direct messaging through Instagram and other social platforms, using either the browser versions or a third-party application such as ig dm or others.
Social Media is time consuming and many of you do not have the man hours that are required to optimize your business online, so what do you do? Well you can make the time to do this yourself or you can hire someone to do this for you. Investing in optimizing your presence through social media could increase your business by 30% would that spark your interest. Having an increased presence on social media platforms like Instagram can ensure that your business grows at a quicker rate. The more you post and the creativity of the content is something that you would need to think about when thinking about getting a higher following. Some people may decide that they would rather get free instagram followers by using a site like Socialfollow if they are unable to invest the time and attention into increasing your business using these platforms. It’s not just growing your following that can help to increase your business. Would it be as simple as starting a Facebook or Linkedin page, no it would require more creativity, create your business on every platform you can find, you can then link all these pages together by publishing them on a bio, such as your Instagram bio, Instagram bios unfortunately only allow one link in an accounts bio, as a workaround there are tools a company can use to link all the social platforms they are using, into their Instagram bio, such as bio fm.

Hopefully, social media will help your online business to find more customers and sell more products. Social media marketing is huge currently, with more and more businesses benefitting from it. Whilst it’s a popular way of marketing currently, there are so many other ways of growing your business online. If you’ve got an e-commerce business, you’ll probably know how difficult it is to get customers over to your store. If that’s the case for you, it might be time to consider getting some help with SEO to try and allow more people to find your online store. Getting in contact with a company like Victorious (visit their web page here) might be a good idea, especially for those trying to increase sales. It might be worth doing some research into SEO marketing beforehand to see if it will work for your business. Hopefully, you will see some improvement in your customers and sales soon.

Stay tuned…….Next blog….How much is a good Salesperson worth to your business growth?

Author

Publisher of Hamptons MouthPiece*Marketing, Social Media & Online Image Consultant, mother, co-owner of Photography by Kurt… Hamptons Mouthpiece is a lifestyle and entertainment website that focuses on the Hamptons but also real issues that connect with everyone. A perfect resource for the full time resident, seasonal resident and visitors.

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