Social Media is Here to Stay! Are you coming onboard?

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Hamptons Mouthpiece; I often run into people who say I thought your business was just writing your blog. I admit branding Hamptons MouthPiece is a huge part to what I do but not the only thing I do. Today I would like to focus on Social Media because I am a social media consultant and it does encompass a huge percentage of my time. Today I awoke at 430am and decided to tackle a task that I find extremely consuming and tedious…filtering through the friend request I receive in a week on Facebook. There are so many different steps to growing an online social media network, I manage other peoples social media for a living and yet I find that I need a person to manage my Social Media. I love managing other people’s social media accounts, but in the midst of it all, I can’t help but feel that mine has taken a back seat. It is very likely that I will lose followers if I don’t regularly upload posts, and I fear that this will happen soon. Other people have told me to look into growth services that can help to organically increase your brand, reach, and followers. For example, sites like Nitreo offer these types of services so maybe I should sign up to these guys, or at least have a look at what they offer in the meantime. It would be good to have someone helping with my profiles for a change. The enormity of the work can be consuming and is truly slowing down my work-load of getting things done.

Social Media is a huge under-taking and incredibly time consuming for a business, BUT it is essential to the growth of any business who relies on customers that use Social Media. Social Media and texting have taken over how humans are communicating with each other and the way you once were able to reach your customer base has changed. Luckily, there are companies similar to SidesMedia (https://sidesmedia.com/) that can help you to reach your customers through social media effectively, since there are so many different forms of Social Media that are essential to your growth:

  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • Instagram
  • Pinterest
  • blogs
  • youtube
  • and lets not forget mobile apps…
How much time are you realistically able to designate to Social Media? If you are clueless to this new form of marketing, then I highly suggest you hire a consultant to help get you started and manage it for you. Social Media is all about engaging with your potential customers, but how is this done? How do you get started…there really is a formula and if followed it will be effective. I will leave you with this one piece of advice….Stop selling to your customers directly sell indirectly…build a relationship and make it about them…not about you.
There are so many ways in which you can achieve this. You see, when most people think about social media, they start to think about a smartphone, as most of these users will be communicating via their mobiles. So, why don’t you think about creating a marketing strategy that coincides with their phones? For example, places like Epsilon are able to help customize your channels so that your customers receive alerts that are targeted directly to them instead of other people. You can read more about it here – https://us.epsilon.com/epsilon-peoplecloud-overview/messaging. For businesses who like to market online, through social media and other ways, this could be particularly useful when it comes to building a strong relationship with your customers, and when this happens, you’re guaranteed more success.
But, please remember, I am here to consult with you if you are interested in utilizing my services to help get you started and show you how to take over and manage it yourself,
please contact me at [email protected]
Author

Publisher of Hamptons MouthPiece*Marketing, Social Media & Online Image Consultant, mother, co-owner of Photography by Kurt… Hamptons Mouthpiece is a lifestyle and entertainment website that focuses on the Hamptons but also real issues that connect with everyone. A perfect resource for the full time resident, seasonal resident and visitors.

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